La Vecchia Signora — Mahe Roggero

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Brand Design Art Direction

La Vecchia Signora is a restaurant branding project built around the exploration of two distinct art directions. The first is rooted in Italian tradition — warm, textured, and deeply familiar. The second is elegant and luxurious — refined materials, restrained typography, and a sense of quiet prestige. The project examines how the same identity can be expressed through two completely different visual registers, each authentic to a different dimension of the brand.

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