Prada — Mahe Roggero

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Visual Identity Art Direction Design

This Prada campaign explores how generative AI can elevate luxury storytelling through bold visual direction and refined aesthetic control. By combining curated prompts, iterative image development, and traditional design sensibilities, the project demonstrates how AI can be used as a creative partner — not to replace vision, but to expand it.

Each AI result was then carefully reworked using tools like Photoshop, refining composition, materials, and brand expression. The final visuals merge forward-thinking innovation with Prada's signature elegance, demonstrating how AI and thoughtful design can elevate a conceptual campaign.

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